The California Consumer Privacy Act (CCPA), enacted in 2018, is a game-changer for businesses across the US. While originating in California, its impact extends nationwide, compelling companies to be transparent about how they handle consumer data. CCPA grants consumers control over their personal information, demanding businesses to disclose data practices, offer opt-out options, and ensure secure data handling.
For US companies, CCPA compliance is not just a legal obligation but a strategic imperative. Beyond avoiding hefty fines, it builds trust, reinforces transparency, and positions businesses as responsible custodians of sensitive information in an era where data ethics take center stage. In the evolving landscape of data privacy, embracing CCPA is a crucial step for sustainable success.
Auritas’ data compliance experts answer common CCPA questions in the comprehensive infographic.
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